Growth Marketing Expert Delivering 10x Results.

I focus is on driving results through a data-driven approach that leverages the latest technologies and trends. With over a decade of experience in both B2B and B2C industries, I have a proven track record of developing and executing successful growth marketing strategies and campaigns across a range of channels, from social media and content marketing to paid advertising and email marketing.

4x Acquisition Survivor

About GreggDigital Marketing Strategies
Compete Site Profile
BRANDS I HAVE IMPLEMENTED GROWTH STRATEGIES FOR

Digital Growth Marketing strategies for B2B and B2C Brands

Creating and executing growth marketing strategies resulting in 10X return!
Sakon website
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Sakon

Enterprise SaaS Expense Management

Developed the growth marketing strategy, defined key KPIs, hired and coached the marketing and BDR teams, and executed tactical marketing programs.

Architected and implemented a the marketing technology infrastructure to support ABM and persona-based marketing.
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Results:
Website visit growth of over 100% year over year.
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Inclusion in two Gartner Market Guides within 12 months.
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Lead Generation: average 100+ enterprise leads per month - from 25 per month prior.

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Experian

Global Data Consumer Data Provider - Enterprise Data Management

Provided product and market vision, leadership and management to Experian Data Quality as a whole. Oversaw the strategic direction and tactical programs developed for marketing and sales globally. Acted as the product and digital marketing strategist for all Experian Data Quality departments.

Lead global effort to rebrand and rename legacy product portfolio through a customer-first approach that resulted in improved brand awareness, better positioning against competitors, eliminate customer confusion, and enhanced customer experiences.

Oversaw all global go-to-market efforts for a new data management product in a new market, Experian Aperture Data Studio, including market research, segmentation, competitive positioning, pricing, and promotion.

Resulting in initial growth of 48% new customer acquisition.

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Experian Web
AOL Yahoo
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Millenial Media - Acquired by AOL ($300M)

Mobile Programmatic Advertising Technology

Created vision and go-to-market strategy to transition from a single offering to a vertical focused offering that included establishing Millennial Media as a leader in mobile app advertising and analytics. Responsible for packaging, pricing, and promoting of products and was the mobile video ad strategist for Millennial Media.

Led twelve-month effort to rebrand and integrate the Millennial Media’s product offerings within the ONE by AOLs suite of offerings resulting in higher adoption by the broader AOL customer base.

Brought to market Millennial Media’s mobile video ad product suite resulting in over $100MM incremental revenue from major brand advertisers along with adoption by premium content.

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Compete - Acquired by WPP ($150M)

SaaS based Digital Analytics Solution

Led and executed a new line of business for Compete, which included all P&L responsibilities, go-to-market strategy, product strategy, marketing, e-commerce sales, and client management. Integral member of the executive team, providing strategic direction to guide the Compete PRO line of business from inception to representing 35% of total revenue for the company within three years.

Developed and managed the top digital competitive intelligence products in the digital analytics marketplace used by over 2,000 digital marketers and major agencies. Customers included Google, Forbes, Home Depot, AT&T, and P&G.

Created and oversaw an award-winning blog ranked in the top 2,000 according to Technorati and placed in the top 20 of AdAge’s “Top25 Marketing Blogs.”

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Compete Profile
Keds Website
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Stride Rite - Acquired by Payless Shoes ($500M)

Keds.com - Provider of classic canvas shoes

Created and launched innovative mass-customized e-commerce shoe platform for Keds custom shoes that leveraged emerging digital technologies and short run manufacturing processes that enabled delivery of custom shoes in less than a week to the customer’s home.


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Keurig - Acquired by Green Mountain ($125M)

Leader single cup coffee systems

Led and implemented a complete eCommerce Go-To-Market. Direct to Consumer that was based on customer research and persona development which resulted in a 25% increase in overall company revenue and a 20% increase in consumer satisfaction.


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Keurig Website

Digital Growth Marketing Tactics

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Be Different, Not Just Better

Stand out from the competition with creative and innovative marketing solutions that are tailored to your unique business.

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Search Engine Optimization (SEO)

SEO is a crucial channel for driving organic traffic to your website. By optimizing your website and content for relevant search terms, you can attract potential customers who are actively searching for products or services like yours.

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Targeted Content Marketing

Blog posts, infographics, and videos, can be a powerful way to attract potential customers and generate leads. By creating valuable and informative content that addresses the pain points and needs of your target audience, you can build trust and establish yourself as a thought leader in your industry.

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Lead and Nurturing Email Marketing

Email marketing can be an effective way to nurture leads and build relationships with potential customers. By creating targeted email campaigns that address the specific needs and pain points of your audience, you can stay top-of-mind and increase the likelihood of conversion.

See How I Get More Traffic and Sales

SEO | Content Marketing | Paid Search Marketing | Conversion Rate Optimization | Email Marketing

SEO - unlock massive amounts of SEO traffic. See real results.
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Content Marketing - create epic content that will get shared, get links, and attract traffic.
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Paid Search - tried and true effective paid strategies with clear ROI.
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Conversion Rate Optimization - improve conversions through A/B testing and multivariate testing.
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Email Marketing - targeted email campaigns to nurture leads and build relationships with potential clients.
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phone: 978.790.7275

email: gregg@poulindesigns.com

social: https://www.linkedin.com/in/greggpoulin/

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What People Say About Gregg

“I’ve had the privilege of working for and learning from Gregg for the last two years. He built our demand generation program and team from the ground up and helped us rapidly grow and scale through data-driven and bigger picture decision-making tactics. Gregg has a unique ability to see the bigger picture and get the most out of his team by encouraging new ideas, constant testing, and a laser focus on scalability and automation.”

Matt Levine
Head of Growth

“I had the privilege of working with Gregg for two years. He ran the most distinguished business unit at Compete and his approach to growing a business was refreshing and highly effective. His passion for technology and people led us to fast double digit growth and high profitability. Bottom line, Gregg knows what it takes to build a successful business and I look forward to working with him again in the future.”

Chris Bulger
VP Product Management

“Gregg is a great marketing leader and would be an asset to any team. He has extensive industry knowledge to help any growing team. His guidance and managing style was a huge help to me and my career growth, and I would recommend him to anyone looking for a leader in marketing.”

Drew Fortin
Founder - Future of Work

Sign Up For My Growth Marketing Templates

SEO | Content Marketing | Paid Search Marketing | Conversion Rate Optimization | Email Marketing

SEO - audit, optimization, and discovery templates

‍Content Marketing - over 100 SEO optimized content templates. 

‍Paid Search - tried and true paid search templates broken down by industry and cpc benchmarks including ROAS calculators.

‍Conversion Rate Optimization - templates containing auditing and prioritization of over 200 key website conversion points. 

‍Email Marketing - transactional and workflow emails built to be put in place in marketing automation platforms like Hubspot and Marketo.

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GREGG POULIN
978.790.7275
POULINDESIGNS@GMAIL.COM